PROJECT NAME
UPLOAD
DATE
February – April 2025
PROJECT TYPE
Generative design
Visual identity
Web design
DESCRIPTION
Developed with Alba Kouango and Lamia Hafafsa, UPLOAD is a generative visual identity and web design project for the UPLOAD Graphic Design Biennial. Inspired by the biological networks of Swiss mushrooms, the concept uses this organic structure as a metaphor for the multifaceted graphic design profession. Using creative coding via the p5.js library, the visual system produces evolving shapes and organic textures adapting across digital and physical formats, transforming traditional branding into a living and interactive ecosystem.