PROJECT NAME
DATE
November – December 2024
PROJECT TYPE
Visual Identity
Web Design
DESCRIPTION
Created in collaboration with Lamia Hafafsa for the institution Maison Saint-Gervais, this project centers on the creation of a human-centered visual identity. To cultivate an intimate and familiar aesthetic, the design system integrates hand-drawn elements and snapshots. By deliberately incorporating these everyday visuals, the posters and the website bridge the gap between the audience and the theatrical space, facilitating the public’s emotional identification with the diverse themes of the performances. The project explores how relatable visual storytelling can foster a deeper and more inclusive connection between the institution and the community.